Keyword Research: A key to improving your site rankings
If you wish to do anything right, you need to research
how to go about doing it – BEFORE you start doing it! Search
Engine Optimization (SEO) is no different. And because SEO is all about
keywords – be they shorttail, longtail, short-term, long-term, customer
defining, product defining, geo-targeting, LSI or intent targeting, you need to
back your keyword selection with a solid keyword research methodology.
1. Why proper keywords research is extremely important.
Let’s use a hypothetical
example to illustrate why keyword research plays such an important role in SEO.
A seller of Mobile homes would like to highlight his/her business online.
Without giving it a second thought, they decide to feature “Mobile homes” and
“Mobilehomes” in their SEO campaigns, because that’s what their business is all
about – right? Well, perhaps that isn’t
such a great idea after all!
A little bit of research
may reveal that searchers use broader terms when looking for mobile home
experiences, such as “recreational vehicles” or “mobile campers”. Research may
also highlight that most of their competitors too use those other keywords. In
short, it’s true that anything to do with your company and your website relies
on keywords. But everything that the competition does relies on them too.
Keyword research is about
analyzing and determining a list of potential keywords and/or phrases that will
underpin your entire SEO strategy. You use them:
In product, service and brand promotion
When targeting specific audiences for your products and services
To build your copywriting strategy
When making content, page and site optimization decisions
For determining how you craft your content, and where your
writers need emphasis in terms, phrases and words
In building targeted advertisement strategies
When forming page and site ranking plans
During discussions around search and site traffic enhancement
However, you can’t just
choose these words randomly – even if they sound “nice” or look “appealing”.
Your choice of keywords must be data dependent. In other words, if the data supports
the use of a keyword for one or all the strategies highlighted above, only then
should you use it/them. And thorough and reliable research validates that data!
The bottom line: Using
keywords without adequate research to support them can blow your SEO budget
without delivering any tangible SEO results. In fact, improper keywords may
even get you in trouble with search engines like Google and Bing!
2. How can you use the list of keywords created from our research?
The use cases for
well-researched keywords are as wide as they are important. The use of our
keyword recommendations can go beyond just SEO. For instance, thanks to our
in-depth keyword research:
You’ll have a clear idea about which keywords to promote with SEO campaigns. More importantly, you’ll understand which ones to ignore (or promote less vigorously!) and why
Our keyword research is all about delivering value for money. Armed with our research findings, you’ll know which keywords, when promoted, will deliver you the best return on investment (ROI) – including enhanced traffic and increased sales
Because content is King on the internet, we’ll deliver you the gems to place in your King’s crown. You’ll have a list of keywords ready to use for your content development plan
Keyword promotion is all about luring traffic to your site – just like bait is for hard-to-catch fish. But now, armed with our research, you will know what keywords are the “tastiest” (which keywords provide the biggest number of clicks and sales)
Our efforts cover more than just exact-match keywords. You’ll also get a list of long-tail keywords – those low hanging fruits that require minimal efforts to rank for
And finally, you’ll have a precise understanding of what your potential customers are searching for, so you can use the keywords to give them what they want
3. How will we perform keyword research for you?
identify and recommend keywords based on our tried, tested and perfected
proprietary research methodology. Our
approach is based on two components – Research and Analysis. The basic raw
materials – i.e. data – for SEO comes from well-founded research. We look for
and identify credible sources of data for keywords in client-specific niches.
with that data, we use various analytics tools to come up with specific and
actionable keyword recommendations. We then work with our clients to ground SEO
decision-making on focused analysis of that data. Over the years, we’ve
identified a range of industry best practices that have served us – and our
clients – exceptionally well:
We first study your competitor’s organic keywords data to see what we are up against
We also study your current organic keywords to create a baseline for further research
Next, we use several top SEO tools to find all possible keywords variations
Finally, we will review some additional online resources – like Q&A platforms, common Google questions queries etc. to conclude our research.
4. What will you receive as a result?
the end of this exercise, you’ll receive a long list of keywords recommended
for the promotion. In the list, we’ll also recommended which keywords to use
first, based on your current SEO profile. We’ll also highlight keywords that
are a good choice for a comprehensive content development plan.
our proven keyword research service doesn’t just stop there. As part of the
service, we provide two-way communication between your team and ours. As we
journey with you on discovering which keywords are right for your unique SEO
needs, you’ll also receive the benefit of seasoned SEO pros who know all about
keyword research and keyword promotion strategies.
that knowledge in hand, you’ll be able to make many other data-driven, informed
decisions about your website and your business. And that’s the value-add that few
other keyword research strategists offer to their clients.
With so much at stake for not doing it, and with so much to gain from doing it, it makes sense to have a well-thought-out keyword research strategy. At Forum Link Building, we offer a comprehensive Keyword Research Service especially tailored to each client’s needs. Contact us to discuss the package that fits your budget and your goals
Have questions? - Contact us!
Compehensive Keyword Research Service - Just for $37
Get a list of keywords that will fit your online marketing strategy and can be used for SEO, content writing, on-site SEO optimisation, PPC and other marketing needs.
In addition to the list you will also get an insight on your competitors keywords list and recommendations from our team!